The Fallacy of “Reduce your Attrition” and Other Marketing Promises

CauseEffectI get dozens of emails each day telling me how a great product can have a miraculous effect in my company. Twenty years ago, I would get excited about new products, new technologies and best practice ideas. Now, not so much. I have become cynical, I suppose.

This most recent one promised to reduce attrition. Sponsored by PRISM HCM, their new Beehive software automates the grievance process, so that all employee communications to HR are done through this online tool, thereby allowing the capturing and analysis of issues. My apologies to the folks at PRISM because I suspect they are very capable, and their products are indeed helpful to organizations, but I struggling with how this would be helpful to an HR department that has not yet built their own credibility. (more…)